With a commercial background, Kaoutar Keita has a career spanning nearly 15 years in the insurance banking sector. In 2013, she created with Julien Eloy the WEPA public relations and content marketing agency, where she is in charge of financial, administrative and business development management. In addition, she also oversees all WEPA content creations (podcasts, videos, etc.), and has been working since 2021 as a PR and business development expert at the HEC incubator. In his spare time, Kaoutar enjoys going to exhibitions, movies, and Normandy and playing sports.