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BOA Concept strengthens its presence in Germany in the online B2B beauty market

Logistics, Supply Chain & Transport
Monday, March 3, 2025 - 18:17

The designer, manufacturer, and integrator of intralogistics solutions, BOA Concept, announces the signing of a project with Glow25. The solution developed by BOA Concept for conveying, sorting, and securing shipments will be installed in the new Berlin factory of the online beauty specialist.

By continuing its international development, BOA Concept is thus carrying out its third project in Germany. The specialist in intelligent and robotic solutions for intralogistics has signed a contract with Glow25, a subsidiary of Primal State Performance GmbH, market leader in premium collagen products.

Next May, solutions for load conveying, order preparation security, and shipping will be installed in Glow25's first production and logistics site, located in the Berlin suburbs. BOA Concept's solutions will be deployed in three distinct areas. A belt conveyor line will optimize the transfer of loads from production, transporting collagen powder sachets to the order preparation area. Two roller lines will also be installed: one in the palletizing area, equipped with control systems to secure parcel preparation; the other in the sorting area, equipped with several lanes to streamline and secure shipments.

This new installation, which will be deployed in just three weeks, aims to support Glow25's growth by quickly meeting productivity goals. BOA Concept's solutions were chosen for their reliability, quick installation, and flexibility allowing for rapid evolution.

"We are delighted to collaborate with Glow25, an innovative and committed brand. This signing marks an important step in our international development strategy. Germany is a mature market with many local players. This achievement validates our model developed and standardized for nearly 13 years: flexible and intelligent intralogistics solutions deployable in all sectors and countries," says Patrice Henrion, General Manager of BOA Concept. Patrice Henrion, General Manager of BOA Concept.

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