PTV Logistics signs with Rosedor Penja

The Dordogne cooperative Rosedor Penja , a company specializing in the production and distribution of flowers and plants, has chosen to equip itself with PTV Optiflow software developed by PTV Logistics. In addition to optimizing delivery plans for its warehouses, Rosedor Penja plans to use PTV Optiflow as a strategic lever for designing its logistics network and supporting its business development.

PTV Logistics welcomes a new user of its PTV Optiflow route optimization software. The publisher has just signed an agreement with Rosedor Penja, a cooperative from Vélizy-Ville (24) created in 1971 specializing in the production and distribution of flowers and plants. Each week, Rosedor Penja supplies nearly 4,000 retail professionals. In order to optimize the delivery plans of its 14 depots located in Western France and at the Rungis MIN, the cooperative has decided to equip itself with PTV Optiflow software .

This choice meets several strategic objectives. The first is to design optimized delivery plans for its depots, with a view to reducing the operating costs of its fleet, which consists of around fifty refrigerated trucks, heavy goods vehicles, and light vehicles. For example, the software will help Rosedor Penja choose its vehicles. depending on the types of delivery to be carried out. This approach is also part of a desire to improve the organization of working time, by carrying out simulations to prioritize rounds based on turnover and by integrating new customers into the plans.

The second, longer-term objective is to use PTV Logistics' software as a decision-making tool to redesign the depot network mapping. Finally, PTV Optiflow will play a key role in the company's business development. It will improve the organization of the 60 field sales representatives, alternating between in-person and remote work, responsible for delivering to florists, and develop their positions while generating additional sales with a view to customer satisfaction.

"The high-quality exchanges, the ability to run simulations on our warehouses, and PTV Logistics' solid references quickly convinced us. More than just delivery optimization software, PTV Optiflow will become a real decision-making tool for us to rethink the efficiency of our distribution network and refine our commercial approach, in order to continue developing our business," says Marie Leclercq, Deputy Director of Rosedor Penja.

PTV Optiflow is currently being deployed at the Nantes site and will be operational in eight other depots by the end of September.