ARTICLE L'USINE NOUVELLE

Packaging: Colissimo and Aroma-Zone are testing reusable packaging through Opopop parcels. The pilot, involving around 1,000 shipments, began in September. Online shoppers are encouraged to return the reusable packaging at Pickup collection points operated by local retailers. The three partners, with the support of Citeo, are seeking to determine whether large-scale reuse loops can be implemented effectively.