Press & Digital
Discover how WEPA boosts its clients' digital and media visibility with more than 10,000 press reports and tailor-made multi-channel campaigns.
Press & Digital – Maximum visibility for your brand
Recognized expertise in press relations and digital communication
The WEPA Agency supports its clients in their media and digital influence thanks to tailor-made multi-channel strategies. With more than 10,000press reports generatedsince its creation, the agency is positioned as a key player in the visibility of brands in France, Europe and internationally.
High-impact multichannel campaigns
Our campaigns combine the power of traditional media (print, TV, radio) and digital channels (SEO, social media, influence, newsletters) to maximize reach and engagement. Each strategy is designed to reach the right audiences, at the right time, with the right message.
Press relations: credibility and notoriety
- Writing press releases and press kits
- Proactive management of media relations
- Visibility strategies in national and international media
- Multi-media monitoring and impact analysis
- Reputation management and crisis communication
Digital: performance and online presence
- SEO optimization for better positioning
- Targeted SEA and social media campaigns
- Creation of engaging content: videos, podcasts, articles
- Influencer activation and digital partnerships
- Reporting and monitoring of KPIs
ARTICLES LES ECHOS
Press & Digital
TikTok Shop, Instagram… The barriers that still need to be overcome to reassure consumers. Shopping on social media continues to gain visibility among French consumers, according to a study by Colissimo conducted in partnership with Ifop. However, distrust and lingering concerns are still holding back this rapidly expanding market. Here’s why.
ARTICLE LA PROVENCE
Press & Digital
Caught between an economic crisis and the green transition, the transport and logistics sector is under increasing pressure in Provence. At the Top Transport Europe trade show, taking place on 14 and 15 October 2026 at the Palais du Pharo in Marseille, industry professionals are highlighting a sector weakened by falling consumer spending, inflation and the challenges of the ecological transition.
CASE STUDY PTV LOGISTICS 🇩🇪
Press & Digital
PTV Logistics, a provider of transportation and supply chain optimization software, partnered with WEPA to increase its brand awareness in the French market. Through a strategy combining media relations, thought leadership content, and industry speaking opportunities, we helped position the company as a recognized player in transportation, logistics, and decarbonization software.
Over a period of two and a half years, this collaboration generated 297 media placements, reached 37.2 million potential contacts, and delivered €3 million in advertising value equivalent (AVE), significantly enhancing PTV Logistics' visibility and credibility among transportation, logistics, and supply chain professionals.
Key figures: 297 media placements • 37.2 million potential contacts reached • €3 million AVE • 28 press releases • 16 blog articles • 3 roundtable discussions • 1 webinar.
ARTICLE MAIRES DE FRANCE
Press & Digital
Saint-Brieuc Armor Agglomération: ensuring equal access to culture. Every week, a shuttle service transports 4,000 items (books, CDs, DVDs, etc.) between the 32 media libraries that make up the inter-municipal network of Saint-Brieuc Armor Agglomération.
ARTICLE L'USINE NOUVELLE
Press & Digital
Packaging: Colissimo and Aroma-Zone are testing reusable packaging through Opopop parcels. The pilot, involving around 1,000 shipments, began in September. Online shoppers are encouraged to return the reusable packaging at Pickup collection points operated by local retailers. The three partners, with the support of Citeo, are seeking to determine whether large-scale reuse loops can be implemented effectively.
ARTICLE LE JOURNAL DU PARLEMENT
Press & Digital
From a family-owned company in Normandy to Europe’s leading independent flat glass processing group, Riou Glass exemplifies the ability of a French mid-sized company to grow without compromising its independence or its roots. At the helm of the Group since 2022, Christine Riou-Féron has continued to build on its legacy while driving a new phase of development. Employee share ownership, industrial innovation, ecological transition and succession planning are at the heart of this strategy. She reflects on a family entrepreneurial journey that has become a model of responsible industry...
Case Study Savoye 🇫🇷
Press & Digital
The intensive PR program deployed for Savoye positioned the brand as a technological leader: 1,153 published articles, 66 press campaigns, 92 interviews and 3 press events, reinforcing its status as a key player in automated supply chain solutions.
Case Study Carrier Transicold 🇺🇸
Press & Digital
The PR strategy implemented for Carrier Transicold supported its transition toward sustainable refrigerated transport: 793 published articles, 68 press campaigns, 9 videos, 7 press conferences and 109 million visibility opportunities.
Case Study Groupe Prunay 🇫🇷
Press & Digital
Groupe Prunay’s regular media engagement generated massive visibility across insurance and finance outlets: 73 published articles and 19.8 billion visibility opportunities, positioning the group as a reliable and authoritative expert in the sector.