CASE STUDY PTV LOGISTICS 🇩🇪

Press & Digital

Tuesday, September 29, 2026 - 11:37

How WEPA Strengthened PTV Logistics' Brand Awareness in the French Transportation and Supply Chain Market

About PTV Logistics

PTV Logistics is a software provider specializing in transportation optimization, route planning, logistics visibility, and transport decarbonization. Its solutions help carriers, logistics providers, distributors, and manufacturers improve operational performance, reduce transportation costs, and lower CO₂ emissions.

The Challenge

Founded in 2023, PTV Logistics needed to quickly establish its brand awareness in the French market.

While the company benefits from longstanding expertise in transportation optimization technologies, its new brand identity was still relatively unknown among trade media, supply chain decision-makers, carriers, and shippers.

The challenge was therefore to position PTV Logistics as a leading transportation, logistics, and supply chain software provider while also supporting the company's lead generation objectives.

WEPA's Mission

WEPA supports PTV Logistics through its B2B media relations and content marketing strategy.

The objectives were to:

Increase brand visibility in France;
Strengthen credibility among transportation and logistics professionals;
Highlight the company's expertise in route optimization and supply chain digitalization;
Support business growth through qualified media exposure.

The Strategy

To increase PTV Logistics' brand awareness, WEPA implemented a strategy combining media relations, thought leadership content, and industry speaking opportunities.

The campaign focused on several key topics:

Transportation optimization;
Route planning;
Last-mile logistics;
Logistics operations visibility;
CO₂ emissions reduction;
Artificial intelligence applied to transportation;
Supply chain digitalization.

WEPA supported the company through:

Press release writing and distribution;
Editorial content production;
Media relations management;
Interview coordination;
Blog content creation;
Roundtable moderation;
Webinar and podcast production;
Media performance monitoring and reporting.
Results Achieved

Over two and a half years, PTV Logistics significantly increased its visibility across the transportation, logistics, and supply chain ecosystem.

KPIs

297 media placements;
37.2 million potential contacts reached;
€3 million in advertising value equivalent (AVE);
28 press releases published;
16 blog articles produced;
3 roundtable discussions organized;
1 webinar delivered.

Benefits for PTV Logistics

Thanks to this visibility strategy, PTV Logistics strengthened its position as a transportation and supply chain software provider in the French market.

The company now benefits from regular exposure in leading transportation, logistics, and supply chain media outlets, helping increase brand awareness among decision-makers, build trust with prospects, and support its business development strategy.

Key Figures